DALMACIJA, Gateway to a Healthier Life

B2B Workshop | 18 February 2026 | Hvar

The Tourist Board of Split-Dalmatia County is organizing the B2B workshop “Dalmatia – Gateway to a Healthier Life”, which will take place on 18 February 2026 in Hvar, at the Loggia, starting at 9:00 AM.

The aim of the workshop is to develop off-season wellbeing tourism products based on the authentic local identity of Central Dalmatia: sun, sea, medicinal herbs, an active lifestyle, and Mediterranean nutrition. Through collaboration between wellness hotels, travel agencies, family farms (OPGs), and other local stakeholders, the initiative encourages the creation of sustainable and market-recognizable health and wellbeing tourism programs.

PROGRAMME

09:00 – 09:20 (20 min)
Opening: Dalmatia – Gateway to a Healthier Life
Ivana Vladović + Snježana Cenić Stojaković

  • Revitalizing the tradition of Dalmatian health and wellbeing tourism

  • Why stress management as the starting theme

  • Goal: an off-season, long-term sustainable product

  • The importance of connecting destinations and stakeholders within the county

09:20 – 10:00 (40 min)
Integrated Wellbeing Model Based on Location
Snježana Cenić Stojaković

  • Local identity as the foundation of the product

  • Natural resources + activities + lifestyle

  • How one framework can generate retreats, standalone experiences, products, and services

  • A platform connecting multiple locations

10:00 – 10:40 (40 min)
Medicinal Herbs, Tradition and Thematic Tourism in Dalmatia
Dr. Marko Obranović

  • Medicinal herbs and local resources as tourism content

  • Connecting herbs, nutrition, and nature-based experiences

  • Family farms (OPGs) as experience providers

  • Practical application and networking opportunities

10:40 – 11:20 (40 min)
Experiential Component of Wellbeing Tourism
Sebastian Fric

  • Stress and the nervous system

  • Somatic work, breathing, mindful movement

  • Practical tools guests can take home

  • The strength of experience in pre- and post-season tourism

11:20 – 11:35 (15 min)
Coffee Break (Central Park Club)

11:35 – 12:15 (40 min)
Flagship Retreat Example:
“Stress Management the Dalmatian Way – The Art & Science of Relaxation, Inspired by Dalmatia”

  • Retreat as a platform

  • Inclusion of multiple destinations, tourist boards, and stakeholders

  • Repeated annual implementation and long-term reputational impact

12:15 – 13:15 (60 min)
Cooperation Models and Project Networking + Working Session
(All speakers)

  • Hotels, family farms, agencies, gastronomy stakeholders

  • Foundations for joint projects and funding opportunities

  • Guided discussion

13:15 – 14:15 (60 min)
Working Session / Mapping Interests
(All participants)

  • Identifying roles and interests

  • Destination-based interest, flagship retreat or local variations

  • Defining next steps

14:15 – 14:30 (15 min)
Conclusions and Next Steps
Ivana Vladović + all speakers

  • Key conclusions

  • Role of the Tourist Board

  • Further coordination and development

The number of participants is limited. Please confirm your interest in attending no later than 16 February 2026 at: anamaria.radovnikovic@dalmatia.hr